Videos are the Present and future of Marketing !

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BY : PR Team, Studio 52. 10th March, 2015

Video marketing provides a quick and powerful route for organizations to reach their audience members without spending large amounts of funding on corporate or affiliate relationships. It is not as simple as it seems to make a good video. There are a lot of things you must think about when you’re thinking of getting into video marketing. Continue reading for great video marketing strategies.

Don’t fear video marketing. A decent camera is all it takes to start!  Demonstrate the product or service to your demographic by simply talking to your audience about manufacturing.

TIP! Most people will not want to watch a video that is more than 20 minutes long. But if it includes a demo of your product it will imprint your brand on their minds in a short span of time.

Make sure your videos have been optimized. As you upload to different sites, it is necessary to compose unique titles and descriptions each time. You should put keywords in there, as well.  Be sure to include contact information so the customers can contact you easily.

TIP! Optimizing Videos is highly recommended. Make sure the customers can find you by adding Keywords, contact information and other details.

If you want to promote a product, create a video demonstration. Providing demonstrations and product insight generates a sense of confidence among your customer base. Seeing a product work live can increase your sales.

TIP! Use Video Marketing to demonstrate how the product works.

Many marketers find that working in groups makes video production a smoother, more productive experience. You don’t have to just use people you work with. You can also try loved ones or people you know in your community. Don’t forget to credit their work!

TIP! Make the Video more community friendly by involving more people.

Try to stay on topic and keep focused with each video. Create an outline of how the video is going to go and follow through. If you can concentrate your efforts on the task at hand, you will find it easier to achieve the desired results.

TIP! The cost of production does not determine the quality of the video. As long as your video is focused and well-balanced, you can use standard equipment.

People like honesty! When creating a video, make sure it’s something you are truly passionate about. This will allow you to speak from the heart, which viewers will immediately recognize and respond to.

TIP! “How-to” videos are frequently viewed as they are easier to understand.

Make sure to have a script when filming your video; inform your audience about your company, what exactly you do and at the end of the video, get your viewers to visit your site and/or purchases your product.

TIP! If you want to sell products, it makes sense to use a link that will direct them to a point of purchase. Better yet, place the link within the video itself.

Make sure your video is brief and has a lot of information in it. Internet viewers often have a shorter attention span than you think. Your videos should be no more than five minutes in length in order to prevent viewers from clicking off your video before it’s done. You might have great content, but it won’t help you if your viewers lose interest before the video is over.

TIP! Encourage others involved with the business to participate in your video marketing. The ideal person is someone personable and good in front of the camera.

In conclusion, a business can thrive by using video marketing. But, it’s not so easy to do this. You should use these tips so that you can have the best opportunity to market your videos. Be organized and plan it all out up front.

Copyright @ Studio 52 Media_2015

Do you Love a VIDEO : Even Google Loves VIDEO !

 

BY : PR Team Studio 52, 17 feb, 2015 , 11:00 AM

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Yesterday I was going through an online article of Google which give me an insight of how you can improve the ranking of your website. I thought of  sharing this information with you.

After a long hours of hard toiled research work many SEO professionals realized that link building alone can't get you on the top. It's also about rich quality content which determines the winning position of a particular webpage. Besides this good content automatically attracts links over the time.

On the other hand one type of content which has never been considered by most of the SEO is Online Video. Although big brands are incorporating video content into their marketing campaigns, most SEO's do underestimate it. In fact they use other variety of content including text, images, infographics etc. Video is always been a centre of digital crowd, it's just that people often don't place a high priority on it.

Ok ! Let's discuss about making a video. There is no place around you where you won't see electronic device. Moreover every single mechanism is loaded with VIDEOS. For marketers it's very important to design an appropriate strategy before they make a video. Sometimes we invest a lot of money on Video but return is nothing. One has to understand clearly that content of VIDEO must be engaging and target oriented.

Now we highlight the fact of benefits from Video : Building a link and Generating social shares. Always keep in mind that sharing with the wrong audience and linking it to irrelevant places can only remain you with disappointment. Think about an exceptional video and have a great outreach to make your video viral. The story of your video must come-up with emotional bonding and throw a sprinkle of laugh, amaze and shocking moments.

There is one example of a YouTube Video which went viral within few hours of its uploading. DollarShaveClub.com was uploaded on march, 2012 and it generated a massive amount of back links. The Video was never produced for link building purpose but to raise brand awareness. Can you believe it that an year ago hardly anyone had heard of this company but a one Video did the miracle robotically and It started to gain lot of publicity and attention for Dollar Shave Club. Within next hours, leading news channels started featuring this video and within a month it has been featured on some popular websites like Forbes and Businessweek where most SEO's would work extremely hard to acquire links from.

Now don't get surprised ! there is a very simple reason behind the success of DollarShaveClub and that is the video stroked a harmony with its intended audience and as a result became viral. The video was funny, amazing, educational, linked with real time events, emotional and well structured which kept its target audience entertained.

However it is not every time necessary to keep your videos funny rather a video has to offer something viewers love to see again and again. Here at Studio 52 Media we put consistent effort to create impressive and engaging videos which not only improves the ranking but eventually fetch revenue for our client. Studio 52 produces your video with modern science and presents your video with an art of skills, experiments and experience which explains your business in an effective, efficient and engaging way.

Copyright: Studio52 @ 2015 All Rights Reserved

Video means Marketing and Marketing means Video : Redefining New Media Edge

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BY : PR Team Studio 52, 14th Feb- 2015 , 11:50 AM

I know you are about to begin reading this blog. Now you honestly tell me, would you prefer reading a blog or you'd watch a video instead. We have to understand one thing that  presently we are breathing in a digital century and it doesn't make any sense run in opposite direction of wind. It became an interesting question to ponder that why 90% market campaigns are powered by video engineering before they launch. 

 
If we buy the facts from one of the leading marketing data provider American company ComScore, then VIDEO is undoubtedly the king of advertising battleground. As we all know that Media continues to redefine its structure and platforms, there is a need to keep your strategies up to date with authentic R&D.

Now let's measure your digital behavior through rapid-fire session : 

1. What's the value of your existing company in terms of advertisement campaigns.

2. Have you succeeded reaching to target audience?

3. What is the search market share of your company among consumers ?

4. Did you measure your brand strength against competitors ?

5. Where your VIDEOS are going and who is consuming them most ?

Wait a minute please ! Before you answer these questions one thing we have to acknowledge that we are on the edge of discerning to the fact that video is the future of marketing and it can only take the market by storm. If Google search engine is gasoline, VIDEO is fire and live evidences are available in YouTube, Facebook, Twitter and Vimeo. There are countless number of internet users who are addicted watching, downloading and uploading the VIDEOS and never bothered what has been written in paragraphs.

Friends ! Open your multimedia device now and browse a video of your choice. I am pretty sure that you're just one button away to play and watch it. A group of scientists highlighted the fact that human brain can't concentrate consistently more than 20 seconds. The same fact everyone of us has realized in daily life activities. Hence, VIDEO as a marketing tool is comparatively advance mechanism that  understand and captures  the psychological behavior instantly and ultimately a loyal customer.

Have you found a Space without VIDEO

Our brain has a functionality to adopt visual content effortlessly. The text and picture can show a few moments but a Video can put you back in the time. Moreover unlike textual and info graphics a video-influence works like a ROM of CPU which doesn't go away until you don't remove it. Videos are catchy in nature and easy to share. One video is enough to increase audience engagement and it is rather simplest form of spreading information and promoting products.

Studio 52 is a Complete VIDEO Parlor :From Script to Screen 

With the invention of smart phones and media gadgets video content has gained tremendous popularity. It has the ability to explain your hundred and hundred years of business only in 1 minute. Google has already suggested video marketing increases the chances to stand No.1 in first page of search engine. You need to have a treasure trove of videos to get noticed. Spin a tale to lock the audience attention and make them travel along the tale. Let us nail a killer video for your audience. We at Studio 52 add a magical ingredient of video content, concept and art that would make people believe that You are No. 1 Company. 

Copyright @ Studio52Media_2015. All Rights Reserved

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Are You Communicating Wisely : Learn the basics with Studio 52

BY : PR Team Studio 52, 3th February- 2015 , 4:00 PM

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Are you recently being interviewed ? If you are selected then well and good and if you are being rejected then possibly the recruiter didn't find the most important of all life skill within you. What happened Wondered ! I tell you this is communication skill. What is Communication ? It is simply an act of transmitting information from one place to another whether it is verbal or in written form. Another form of communication which became a powerful tool in today's marketing trend i.e. Visual Communication which can either be still images or motion pictures. Now how an individual send and receive information is a border line to measure communication skills. 

The more you develop your communication the more it helps you to grow faster in all aspects of life, from personal to professional and from social gathering to diplomatic talks. A person who is a master in communication skills always come up with clear, accurate and meaningful information. This is something which is not advisable to be overlooked. Wake up ! and smell the coffee and transform your conversation into communication to avoid any sort of mishap. if you are a professional and doesn't possess vital communication skills then it could be a serious cause which may obstruct your promotion. In fact no employer would admire an employee who is not able to communicate appropriately. 

Whether you are looking a good career ahead our promotion OR willing to expand your business further ; communication is the key. For an instance , the capability to : speak appropriately with a people from different ethnic background whilst maintaining good eye contact, demonstrate a varied vocabulary and customize your language to audience, listen effectively, represent your views and ideas correctly , write unmistakably and concisely and work well in a group all need excellent communication command. 

With Studio 52 it is possible to express your ideas worldwide. We are one of the leading and awarded ISO Certified UAE based Media Production organization. Our main services include Audio & Video Production, Photography, CCTV operations etc. For more details call us anytime at 80052 ( Toll Free) or simply click over www.studio52.tv Copyright: 

Studio52 @2015 All Rights Reserved

What it takes to develop a Great Photo : Unlocking the Camera !

BY : PR Team Studio 52, 27th January- 2015 , 10:00 AM

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Photography makes it simple for anyone to produce images without needing any artistic ability: just set AUTO and go.

You can't paint unless you study and practice. In studying painting, you are always taught image structure.Anyone can take pictures. Formal courses of photographic study rarely, if ever, cover the basics of image structure. All they teach is technical mumbo-jumbo, which is a waste because cameras do all of the technical stuff for us today anyway.

Even professional photographers are rarely taught about the nuts and bolts of image formation, which is why so many photographs are so unpleasant.

The lack of structure is why so many photographs don't make it.

The nature of my blog is critical because I hope to explain the central structures that are so vital to making strong imagery. Images that get the fundamental rights always get people to go ooooh and ahhhhh, and those without their fundamentals in order are boring.

Equipped with this information, hopefully you'll start recognizing the elements which make images that make people's jaws drop, win top honors at photo contests, and are the first images an editor picks when buying images.

Once you learn these simple basics, you'll be able to take awesome, award-winning shots with any camera. Once you can do this, you'll no longer need to waste so much money on camera gear or haul so much of it around with you. You'll just take great pictures.

This is crucial

If the image didn't catch your eye like, it wouldn't mean much.

Once a photo has caught your attention, it needs to have details to keep the eyes interested. This is easy. Every photo has details. The problem is how few photos have any sort of underlying structure to catch your eye in the first place.

Most photographers snap photos, paying attention only to the details, but ignoring the far, far more important fundamentals. Most photographers don't even know that there are fundamentals!

It's not about the subject

Here's another secret: in photographic art, it's never about the subject.

It's always about the underlying compositional structure. Subjects that may be there are chosen because they support or create a structure, not the other way around.

What a subject does in real life is irrelevant. In a good photo, subjects are chosen to provide the shapes or colors we want to lay down the basic design of an image.

Studio 52 Photography

We are recognized as innovators in digital photography and have one of the most advanced in-house production facilities in the world. Whether it’s an individual portrait or a group photograph of your entire employees or colleague, you’ve come to the right place. We’ve been supplying quality photographs for over 40 years and today, are one of Middle East's undisputed leaders in the field.

Copyright: Studio52 @ 2015 All Rights Reserved

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