BY : PR Team Studio 52, 17 feb, 2015 , 11:00 AM
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Yesterday I was going through an online article
of Google which give me an insight of how you can improve the ranking of your website.
I thought of sharing this information
with you.
After a long hours of hard toiled research work
many SEO professionals realized that link building alone can't get you on the
top. It's also about rich quality content which determines the winning position
of a particular webpage. Besides this good content automatically attracts links
over the time.
On the other hand one type of content which has never
been considered by most of the SEO is Online Video. Although big brands are incorporating
video content into their marketing campaigns, most SEO's do underestimate it.
In fact they use other variety of content including text, images, infographics
etc. Video is always been a centre of digital crowd, it's just that people
often don't place a high priority on it.
Ok ! Let's discuss about making a video. There
is no place around you where you won't see electronic device. Moreover every
single mechanism is loaded with VIDEOS. For marketers it's very important to
design an appropriate strategy before they make a video. Sometimes we invest a
lot of money on Video but return is nothing. One has to understand clearly that
content of VIDEO must be engaging and target oriented.
Now we highlight the fact of benefits from Video
: Building a link and Generating social shares. Always keep in mind that
sharing with the wrong audience and linking it to irrelevant places can only
remain you with disappointment. Think about an exceptional video and have a great
outreach to make your video viral. The story of your video must come-up with
emotional bonding and throw a sprinkle of laugh, amaze and shocking moments.
There is one example of a YouTube Video which
went viral within few hours of its uploading. DollarShaveClub.com was uploaded
on march, 2012 and it generated a massive amount of back links. The Video was
never produced for link building purpose but to raise brand awareness. Can you
believe it that an year ago hardly anyone had heard of this company but a one
Video did the miracle robotically and It started to gain lot of publicity and
attention for Dollar Shave Club. Within next hours, leading news channels
started featuring this video and within a month it has been featured on some
popular websites like Forbes and Businessweek where most SEO's would work extremely
hard to acquire links from.
Now don't get surprised ! there is a very simple
reason behind the success of DollarShaveClub and that is the video stroked a harmony
with its intended audience and as a result became viral. The video was funny, amazing,
educational, linked with real time events, emotional and well structured which kept
its target audience entertained.
However it is not every time necessary to keep
your videos funny rather a video has to offer something viewers love to see
again and again. Here at Studio 52 Media we put consistent effort to create
impressive and engaging videos which not only improves the ranking but eventually
fetch revenue for our client. Studio 52 produces your video with modern science
and presents your video with an art of skills, experiments and experience which
explains your business in an effective, efficient and engaging way.
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