Technology 2020 : Aspiring & Inspiring

Significance of Video in Business World !

Communication Works for those Who work at it

Video has changed the trend of marketing !!

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By PR Team : Studio 52 Media 11th March, 15

Let’s face it!  People have become more web savvy on the internet; video is where most people spend their time looking for ideas or latest trends.

Newspaper? What’s that? With youngsters resorting to the internet for most of their information, video marketing has become the latest trend in achieving a larger set of audience since a minute of a video is worth 1.8 million words.  

Video has become an essential marketing tool. It’s a great way to tell your story, show the human side to your business and give it personal touch by communicating complex ideas in a digestible manner.

As we know image is more engaging than text, so if you combine text, image and sound then it automatically captivates the audience leading to a rapid growth for the company.

Video is a better form of communication to tell the story about your brand/product to your potential customers where a text or image can’t. A video can give you good brand visibility and can start up brand and conversion.

Just imagine when you see an advertisement of a product on local newspaper and in the next day you when you see its ad on TV then your trust factor about the brand increases.

By 2017 video will be 90% of all internet traffic and currently 87% of online marketers use videos. With clearly crafted videos with elements of humor, shock, entertainment and controversy it would make it easier to recall not only the content the video produced but the branding stamp at the time of purchase.

I was just thinking to myself why pay companies thousands of Dollars when I can just take videos myself. WRONG! If you want your brand to stand out take it to the experts don’t try saving a little here and a little there, it’s not worth the loss of your time and effort.

Companies that are set up to make videos specialize in this particular field just like you do in yours! Take advantage of their creativity and boost your company’s image from the start instead of trying hundreds of worthless videos make one extraordinary one that could put you above your competition!

If your brand does not produce online videos, it’s better to start now, consumers are clearly watching online videos of various brand, most of the time due to the internet algorithm they end up following the brand and make purchase decisions based on them.

So if your business does not  use video, you are behind the competition and that could affect sales of your company. Not that it would reduce, but there is a gap in the increase plus with various competitions and rising companies just round the corner would you risk that? I know I would not even bother risking it! 

Copyright@Studio 52 Media_2015. All Rights Reserved.

Videos are the Present and future of Marketing !

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BY : PR Team, Studio 52. 10th March, 2015

Video marketing provides a quick and powerful route for organizations to reach their audience members without spending large amounts of funding on corporate or affiliate relationships. It is not as simple as it seems to make a good video. There are a lot of things you must think about when you’re thinking of getting into video marketing. Continue reading for great video marketing strategies.

Don’t fear video marketing. A decent camera is all it takes to start!  Demonstrate the product or service to your demographic by simply talking to your audience about manufacturing.

TIP! Most people will not want to watch a video that is more than 20 minutes long. But if it includes a demo of your product it will imprint your brand on their minds in a short span of time.

Make sure your videos have been optimized. As you upload to different sites, it is necessary to compose unique titles and descriptions each time. You should put keywords in there, as well.  Be sure to include contact information so the customers can contact you easily.

TIP! Optimizing Videos is highly recommended. Make sure the customers can find you by adding Keywords, contact information and other details.

If you want to promote a product, create a video demonstration. Providing demonstrations and product insight generates a sense of confidence among your customer base. Seeing a product work live can increase your sales.

TIP! Use Video Marketing to demonstrate how the product works.

Many marketers find that working in groups makes video production a smoother, more productive experience. You don’t have to just use people you work with. You can also try loved ones or people you know in your community. Don’t forget to credit their work!

TIP! Make the Video more community friendly by involving more people.

Try to stay on topic and keep focused with each video. Create an outline of how the video is going to go and follow through. If you can concentrate your efforts on the task at hand, you will find it easier to achieve the desired results.

TIP! The cost of production does not determine the quality of the video. As long as your video is focused and well-balanced, you can use standard equipment.

People like honesty! When creating a video, make sure it’s something you are truly passionate about. This will allow you to speak from the heart, which viewers will immediately recognize and respond to.

TIP! “How-to” videos are frequently viewed as they are easier to understand.

Make sure to have a script when filming your video; inform your audience about your company, what exactly you do and at the end of the video, get your viewers to visit your site and/or purchases your product.

TIP! If you want to sell products, it makes sense to use a link that will direct them to a point of purchase. Better yet, place the link within the video itself.

Make sure your video is brief and has a lot of information in it. Internet viewers often have a shorter attention span than you think. Your videos should be no more than five minutes in length in order to prevent viewers from clicking off your video before it’s done. You might have great content, but it won’t help you if your viewers lose interest before the video is over.

TIP! Encourage others involved with the business to participate in your video marketing. The ideal person is someone personable and good in front of the camera.

In conclusion, a business can thrive by using video marketing. But, it’s not so easy to do this. You should use these tips so that you can have the best opportunity to market your videos. Be organized and plan it all out up front.

Copyright @ Studio 52 Media_2015

Are You Communicating Wisely : Learn the basics with Studio 52

BY : PR Team Studio 52, 3th February- 2015 , 4:00 PM

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Are you recently being interviewed ? If you are selected then well and good and if you are being rejected then possibly the recruiter didn't find the most important of all life skill within you. What happened Wondered ! I tell you this is communication skill. What is Communication ? It is simply an act of transmitting information from one place to another whether it is verbal or in written form. Another form of communication which became a powerful tool in today's marketing trend i.e. Visual Communication which can either be still images or motion pictures. Now how an individual send and receive information is a border line to measure communication skills. 

The more you develop your communication the more it helps you to grow faster in all aspects of life, from personal to professional and from social gathering to diplomatic talks. A person who is a master in communication skills always come up with clear, accurate and meaningful information. This is something which is not advisable to be overlooked. Wake up ! and smell the coffee and transform your conversation into communication to avoid any sort of mishap. if you are a professional and doesn't possess vital communication skills then it could be a serious cause which may obstruct your promotion. In fact no employer would admire an employee who is not able to communicate appropriately. 

Whether you are looking a good career ahead our promotion OR willing to expand your business further ; communication is the key. For an instance , the capability to : speak appropriately with a people from different ethnic background whilst maintaining good eye contact, demonstrate a varied vocabulary and customize your language to audience, listen effectively, represent your views and ideas correctly , write unmistakably and concisely and work well in a group all need excellent communication command. 

With Studio 52 it is possible to express your ideas worldwide. We are one of the leading and awarded ISO Certified UAE based Media Production organization. Our main services include Audio & Video Production, Photography, CCTV operations etc. For more details call us anytime at 80052 ( Toll Free) or simply click over www.studio52.tv Copyright: 

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Communication: A wordless mechanism with telepathic cord

 

BY : PR Team Studio 52, 21 December, 2014 , 19:00 PM

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In today's fast-paced world when people do not have time for anything, mind reading or telepathy is important. Do you think it's magic? Com'on its not, on the contrary, in many ways, successful marketing depends on your ability to read your customers' mind. This practice is very common and can easily be noticed in Fortune 500 companies. All these companies use effective marketing and wordless communication to comprehend the minds of buying public. Mind reading is difficult but not impossible; nevertheless, one of the toughest challenges of business is to succeed into the communication of the sensuousness of products & services. A challenge you cannot win through the customary mass communication method. Communication with telepathic skills remarkably helps business to relate to its consumer and placate them to buy your product.

For instance, have you ever thought about why logos are often ovals and triangles or something related to it? Now, think of any geometrical shape? what is the first shape come into your mind? Isn't it triangle or circle? That's why you will often notice that all Fortune 500 companies' logo shapes are so universal that customers can relate to them effortlessly. Telepathic skills are nothing but mind reading which apparently helps business to read the psychology of their consumers.    

One more aspect of telepathy is to understand the term voice-of-the-customer (VoC). Voice-of-the-customer (VoC) signifies customers' expectation and experiences in form of feedback. (VoC) is very important and unavoidable aspect in the process of gripping the understanding of wordless mechanism of telepathic cord. Do you think it can only be achieved with verbal expressions? No, certainly not. Interpreting and projecting the right non-verbal cues allows you to read the psyche and understand the needs and requirement.

Still confused? no problem, I will give you one more example, I have recently seen a video advertisement. This advertisement was for an oil product, but was trying to connect with the consumer through emotional strings. This advertisement does not talk about oil directly rather shows that if you care about your mother then consume Cholesterol free oil. The tagline says - “Save your mother from Cholesterol and consume Saffola (oil brand name) and go for a free check up that SAFFOLA Company is organizing, because 3 out of 5 Indian ladies suffer from Cholesterol problem". This advertisement shows love between Mother and children. After watching this video whosoever will go for shopping will certainly think about buying this oil simply because of the reason that everybody in this world cares about their mothers. This advertisement was nothing but a perfect example of connecting a wordless telepathic chord with customers.

Similarly, if you need a perfect wordless communication dimension with extra sensorial touch to reach consumers’ minds then what are you waiting for? Visit STUDIO 52, the only brain-to-brain connector between your company and your consumers. A place which works on telepathic skills and convert concepts into visual, non-verbal, sensorial and tactile stimulus through video marketing, audio-video advertisement, business video etc. We provide brand activation and strategic planning solutions which is been already tried and tested by our customers for the last 3 decades.

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