Will Social Network replace existing business system ?

By PR Team : 25th March, 2015

Video means Marketing and Marketing means Video : Redefining New Media Edge

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BY : PR Team Studio 52, 14th Feb- 2015 , 11:50 AM

I know you are about to begin reading this blog. Now you honestly tell me, would you prefer reading a blog or you'd watch a video instead. We have to understand one thing that  presently we are breathing in a digital century and it doesn't make any sense run in opposite direction of wind. It became an interesting question to ponder that why 90% market campaigns are powered by video engineering before they launch. 

 
If we buy the facts from one of the leading marketing data provider American company ComScore, then VIDEO is undoubtedly the king of advertising battleground. As we all know that Media continues to redefine its structure and platforms, there is a need to keep your strategies up to date with authentic R&D.

Now let's measure your digital behavior through rapid-fire session : 

1. What's the value of your existing company in terms of advertisement campaigns.

2. Have you succeeded reaching to target audience?

3. What is the search market share of your company among consumers ?

4. Did you measure your brand strength against competitors ?

5. Where your VIDEOS are going and who is consuming them most ?

Wait a minute please ! Before you answer these questions one thing we have to acknowledge that we are on the edge of discerning to the fact that video is the future of marketing and it can only take the market by storm. If Google search engine is gasoline, VIDEO is fire and live evidences are available in YouTube, Facebook, Twitter and Vimeo. There are countless number of internet users who are addicted watching, downloading and uploading the VIDEOS and never bothered what has been written in paragraphs.

Friends ! Open your multimedia device now and browse a video of your choice. I am pretty sure that you're just one button away to play and watch it. A group of scientists highlighted the fact that human brain can't concentrate consistently more than 20 seconds. The same fact everyone of us has realized in daily life activities. Hence, VIDEO as a marketing tool is comparatively advance mechanism that  understand and captures  the psychological behavior instantly and ultimately a loyal customer.

Have you found a Space without VIDEO

Our brain has a functionality to adopt visual content effortlessly. The text and picture can show a few moments but a Video can put you back in the time. Moreover unlike textual and info graphics a video-influence works like a ROM of CPU which doesn't go away until you don't remove it. Videos are catchy in nature and easy to share. One video is enough to increase audience engagement and it is rather simplest form of spreading information and promoting products.

Studio 52 is a Complete VIDEO Parlor :From Script to Screen 

With the invention of smart phones and media gadgets video content has gained tremendous popularity. It has the ability to explain your hundred and hundred years of business only in 1 minute. Google has already suggested video marketing increases the chances to stand No.1 in first page of search engine. You need to have a treasure trove of videos to get noticed. Spin a tale to lock the audience attention and make them travel along the tale. Let us nail a killer video for your audience. We at Studio 52 add a magical ingredient of video content, concept and art that would make people believe that You are No. 1 Company. 

Copyright @ Studio52Media_2015. All Rights Reserved

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Visual Communication Proved to be the best thing since sliced bread and videos has best of both worlds.

BY : PR Team Studio 52, 15th January, 2015 , 10:00 AM

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After spending  long office hours It's a time to take a break now and I prefer to enjoy holidays in my home country.  Trust me on this, a journey being a transnational can't offer you nothing but a tiresome affair. This time luck favored me and I got to manage something very exciting. Do you have any guess? It was merely a magazine which has a cover page saying " This magazine has enriched with telepathic machine, Beware!  before you judge it". 

This was something unique which raise my curiosity and I can't prevent myself to flip it ahead. The moment I started reading I found it a very ordinary kind of sales oriented textbook. I had almost decided to end-up with this session but suddenly I observed an image of a pregnant lady. And It had a banner beneath this picture quoted as "What precaution one must take during pregnancy?". Now this was a great appeal which bounded me in an emotional thread. I could then instantaneously re-connect myself to the existing condition of expecting wife. I knew the sole purpose of this magazine was to zoom the sales of a company but when you take care of your love one' you always lend your ear to such informative articles. if you buy my words, I ended up with this magazine and didn't even know that flight was about to land. 

I tell you why I could have done this : The company was promoting about their products with every next image. For instance , What supplement a woman must take during pregnancy and what has to be avoided. Even how would you plan a journey of your future baby? What are advisable nutrients you must follow for you and your baby. what clothes has to be wear for protecting the soft skin of baby ?There were n numbers of free advises and every single piece of advice had been depicted with a particular brand.

Moreover the branding was that much connected with the story which won't let you forget so easily. The story was in its best hierarchical order and weaved well with a life of common man.  By going an extra mile they didn't forget to mention hashtags, social media channels and appropriate links to YouTube videos and relevant website. I thought if the textual advertisement is so impressive then what could be the beauty of video. believe you me ! I was super excited about clicking  that video. Since you aren't allowed to access your gadgets while flying, I literally began countdown for flight to be landed as soon as possible. Finally time has arrived and people started taking -off seatbelt and eyeing on their belongings. But I was much uptight about accessing the internet to watch that video. The moment I clicked over the video drove me crazy as it was 1000 times more informative and entertaining.

The phenomenon of marketing has changed its way and nobody wants to carry the burden of past trends. The formula is simple "if you are not on top chart, that means your method of communication needs a direction". It is needless to say that esteemed recognition of videos has broken all the traditions. It is whole nine yard of 21st century. Therefore it's time for you to kick into the higher gear to become a leader in the market.

Copyright: Studio52 @ 2015 All Rights Reserved

Communication Everywhere for Everyone:Identity Quantified through Video Marketing

BY : PR TEAM, Studio 52, 23rd december, 2014