What’s new, what’s true, and what’s blue. This is . . .You @ 52
We’re th#nking str@tegy
Video is fast becoming the language of our age. That
trend is only set to continue.
- · There are now more than 2.4 billion people online globally – and rising
- · Cisco says that 69% of all web traffic will be video in 2 years
- · Groupon thinks 79% of people will watch online videos EVERY DAY by 2018
- · 93% of marketers used video for marketing communications in 2015
- · Using video on your landing page can increase conversion rates by up to 80%
Stats like these offer a big heads-up to marketers –
and to video producers. It’s this trend that has prompted us to refine and
redefine what we do. To that end, we continue to enhance and expand our video
and audio production service offering. We can now offer a wider client base
even more video production services. Our core creative production strands now
include:
- · Corporate video production
- · Film production
- · Safety video production
- · Medical videos
- · Training videos
- · Explainer
- · Timelapse videos
- · Branding videos
- · Dubbing videos
- · TV commercial production
- · Industrial photography
- · Aerial photography
- · Commercial photography
- · Corporate event photography
- · Call centre recording
- · Audio post production
But in keeping with our forward facing approach, we
can now build strategic digital marketing campaigns around most of the videos
we produce. This involves the integrated use of multi-media and social media.
Social has gone as vertical as video. So we’ve combined the two to offer an
end-to-end digital marketing service with video at its centre. We are now a
strategic video production hub. The uptake in our services has been very
encouraging indeed.
March 1st to March 3rd we
exhibited our expanding strategic video production services at the Middle East
Electrical Event at the Dubai World Trade Centre. Hosted by the UAE Ministry of
Energy, this must-attend event showcased global businesses at the cutting edge
of the Power Generation, Lighting, Water, Nuclear, and New and Renewable energy
industries.
Reaction to our presentation was excellent. Many new
professional relationships were initiated that are now maturing into strong and
cordial business associations.
By way of demonstrating our anywhere-anytime
production skills, we also recorded the event on video. Crazy not to, really. The
production proved very popular with other delegates!
*
We’d really like to explain something
 |
| Growing popularity of Videos |
In keeping with the rise the audio-visual, progressive
brands now explain their products and services more and more via the use of
video. Explainer videos are typically short, fun, creative and sometimes funny
ways to tell people what you do they’ll understand
easily.
Naturally we’re ahead of the explainer video curve. In
fact our Explainer
Videos production services are going, well . . . viral. We
produce motion graphic landing page, product demo, promotional, presentation,
instructional, sales, and staff training explainer videos for clients in the
banking, finance, healthcare, trading and IT sectors. The service is proving
very popular, so we’re expanding that strand of our video production services. Let
us explain how.
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Studio Sticky
The future has arrived. If you thought 2016 would be
the year of the video . . . you were right. Just how right you were is amazing.
Check out this
article. These stats corroborate and extend the statistics we
mentioned at the start of the newsletter about the rise and rise of video.
For brands out there fighting for customers, Fact #16
is nothing less than phenomenal. Only a few years ago finding a way to get people
to stay on your homepage for an extra two minutes before chasing Google’s tail
would have been considered impossible. In web browsing terms, two minutes is
nothing less than a geological epoch. Only longer. So an eye catching video on
your homepage really can make your website stickier than, well . . . a sticky
thing could.
*
That’s it from Studio 52 for Magnificent March. Tell
us if there’s anything we can help you with. The kettle is always on. And we’re
serving sticky toffee pudding to new clients. . .
***
More from
Studio 52 soon. This space. Watch it.
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