Transformation of Communication !

Video Spreads Faster than Fire !!

Reasons of low profit could be many but Solution is ONE.Let your business Ideas flash through Interactive audio-visual advertisement

Significance of Video in Business World !

Video marketing is a killer sales tool !

Video has changed the trend of marketing !!

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By PR Team : Studio 52 Media 11th March, 15

Let’s face it!  People have become more web savvy on the internet; video is where most people spend their time looking for ideas or latest trends.

Newspaper? What’s that? With youngsters resorting to the internet for most of their information, video marketing has become the latest trend in achieving a larger set of audience since a minute of a video is worth 1.8 million words.  

Video has become an essential marketing tool. It’s a great way to tell your story, show the human side to your business and give it personal touch by communicating complex ideas in a digestible manner.

As we know image is more engaging than text, so if you combine text, image and sound then it automatically captivates the audience leading to a rapid growth for the company.

Video is a better form of communication to tell the story about your brand/product to your potential customers where a text or image can’t. A video can give you good brand visibility and can start up brand and conversion.

Just imagine when you see an advertisement of a product on local newspaper and in the next day you when you see its ad on TV then your trust factor about the brand increases.

By 2017 video will be 90% of all internet traffic and currently 87% of online marketers use videos. With clearly crafted videos with elements of humor, shock, entertainment and controversy it would make it easier to recall not only the content the video produced but the branding stamp at the time of purchase.

I was just thinking to myself why pay companies thousands of Dollars when I can just take videos myself. WRONG! If you want your brand to stand out take it to the experts don’t try saving a little here and a little there, it’s not worth the loss of your time and effort.

Companies that are set up to make videos specialize in this particular field just like you do in yours! Take advantage of their creativity and boost your company’s image from the start instead of trying hundreds of worthless videos make one extraordinary one that could put you above your competition!

If your brand does not produce online videos, it’s better to start now, consumers are clearly watching online videos of various brand, most of the time due to the internet algorithm they end up following the brand and make purchase decisions based on them.

So if your business does not  use video, you are behind the competition and that could affect sales of your company. Not that it would reduce, but there is a gap in the increase plus with various competitions and rising companies just round the corner would you risk that? I know I would not even bother risking it! 

Copyright@Studio 52 Media_2015. All Rights Reserved.

Videos are the Present and future of Marketing !

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BY : PR Team, Studio 52. 10th March, 2015

Video marketing provides a quick and powerful route for organizations to reach their audience members without spending large amounts of funding on corporate or affiliate relationships. It is not as simple as it seems to make a good video. There are a lot of things you must think about when you’re thinking of getting into video marketing. Continue reading for great video marketing strategies.

Don’t fear video marketing. A decent camera is all it takes to start!  Demonstrate the product or service to your demographic by simply talking to your audience about manufacturing.

TIP! Most people will not want to watch a video that is more than 20 minutes long. But if it includes a demo of your product it will imprint your brand on their minds in a short span of time.

Make sure your videos have been optimized. As you upload to different sites, it is necessary to compose unique titles and descriptions each time. You should put keywords in there, as well.  Be sure to include contact information so the customers can contact you easily.

TIP! Optimizing Videos is highly recommended. Make sure the customers can find you by adding Keywords, contact information and other details.

If you want to promote a product, create a video demonstration. Providing demonstrations and product insight generates a sense of confidence among your customer base. Seeing a product work live can increase your sales.

TIP! Use Video Marketing to demonstrate how the product works.

Many marketers find that working in groups makes video production a smoother, more productive experience. You don’t have to just use people you work with. You can also try loved ones or people you know in your community. Don’t forget to credit their work!

TIP! Make the Video more community friendly by involving more people.

Try to stay on topic and keep focused with each video. Create an outline of how the video is going to go and follow through. If you can concentrate your efforts on the task at hand, you will find it easier to achieve the desired results.

TIP! The cost of production does not determine the quality of the video. As long as your video is focused and well-balanced, you can use standard equipment.

People like honesty! When creating a video, make sure it’s something you are truly passionate about. This will allow you to speak from the heart, which viewers will immediately recognize and respond to.

TIP! “How-to” videos are frequently viewed as they are easier to understand.

Make sure to have a script when filming your video; inform your audience about your company, what exactly you do and at the end of the video, get your viewers to visit your site and/or purchases your product.

TIP! If you want to sell products, it makes sense to use a link that will direct them to a point of purchase. Better yet, place the link within the video itself.

Make sure your video is brief and has a lot of information in it. Internet viewers often have a shorter attention span than you think. Your videos should be no more than five minutes in length in order to prevent viewers from clicking off your video before it’s done. You might have great content, but it won’t help you if your viewers lose interest before the video is over.

TIP! Encourage others involved with the business to participate in your video marketing. The ideal person is someone personable and good in front of the camera.

In conclusion, a business can thrive by using video marketing. But, it’s not so easy to do this. You should use these tips so that you can have the best opportunity to market your videos. Be organized and plan it all out up front.

Copyright @ Studio 52 Media_2015

Do you Love a VIDEO : Even Google Loves VIDEO !

 

BY : PR Team Studio 52, 17 feb, 2015 , 11:00 AM

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Yesterday I was going through an online article of Google which give me an insight of how you can improve the ranking of your website. I thought of  sharing this information with you.

After a long hours of hard toiled research work many SEO professionals realized that link building alone can't get you on the top. It's also about rich quality content which determines the winning position of a particular webpage. Besides this good content automatically attracts links over the time.

On the other hand one type of content which has never been considered by most of the SEO is Online Video. Although big brands are incorporating video content into their marketing campaigns, most SEO's do underestimate it. In fact they use other variety of content including text, images, infographics etc. Video is always been a centre of digital crowd, it's just that people often don't place a high priority on it.

Ok ! Let's discuss about making a video. There is no place around you where you won't see electronic device. Moreover every single mechanism is loaded with VIDEOS. For marketers it's very important to design an appropriate strategy before they make a video. Sometimes we invest a lot of money on Video but return is nothing. One has to understand clearly that content of VIDEO must be engaging and target oriented.

Now we highlight the fact of benefits from Video : Building a link and Generating social shares. Always keep in mind that sharing with the wrong audience and linking it to irrelevant places can only remain you with disappointment. Think about an exceptional video and have a great outreach to make your video viral. The story of your video must come-up with emotional bonding and throw a sprinkle of laugh, amaze and shocking moments.

There is one example of a YouTube Video which went viral within few hours of its uploading. DollarShaveClub.com was uploaded on march, 2012 and it generated a massive amount of back links. The Video was never produced for link building purpose but to raise brand awareness. Can you believe it that an year ago hardly anyone had heard of this company but a one Video did the miracle robotically and It started to gain lot of publicity and attention for Dollar Shave Club. Within next hours, leading news channels started featuring this video and within a month it has been featured on some popular websites like Forbes and Businessweek where most SEO's would work extremely hard to acquire links from.

Now don't get surprised ! there is a very simple reason behind the success of DollarShaveClub and that is the video stroked a harmony with its intended audience and as a result became viral. The video was funny, amazing, educational, linked with real time events, emotional and well structured which kept its target audience entertained.

However it is not every time necessary to keep your videos funny rather a video has to offer something viewers love to see again and again. Here at Studio 52 Media we put consistent effort to create impressive and engaging videos which not only improves the ranking but eventually fetch revenue for our client. Studio 52 produces your video with modern science and presents your video with an art of skills, experiments and experience which explains your business in an effective, efficient and engaging way.

Copyright: Studio52 @ 2015 All Rights Reserved