Video has changed the trend of marketing !!

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By PR Team : Studio 52 Media 11th March, 15

Let’s face it!  People have become more web savvy on the internet; video is where most people spend their time looking for ideas or latest trends.

Newspaper? What’s that? With youngsters resorting to the internet for most of their information, video marketing has become the latest trend in achieving a larger set of audience since a minute of a video is worth 1.8 million words.  

Video has become an essential marketing tool. It’s a great way to tell your story, show the human side to your business and give it personal touch by communicating complex ideas in a digestible manner.

As we know image is more engaging than text, so if you combine text, image and sound then it automatically captivates the audience leading to a rapid growth for the company.

Video is a better form of communication to tell the story about your brand/product to your potential customers where a text or image can’t. A video can give you good brand visibility and can start up brand and conversion.

Just imagine when you see an advertisement of a product on local newspaper and in the next day you when you see its ad on TV then your trust factor about the brand increases.

By 2017 video will be 90% of all internet traffic and currently 87% of online marketers use videos. With clearly crafted videos with elements of humor, shock, entertainment and controversy it would make it easier to recall not only the content the video produced but the branding stamp at the time of purchase.

I was just thinking to myself why pay companies thousands of Dollars when I can just take videos myself. WRONG! If you want your brand to stand out take it to the experts don’t try saving a little here and a little there, it’s not worth the loss of your time and effort.

Companies that are set up to make videos specialize in this particular field just like you do in yours! Take advantage of their creativity and boost your company’s image from the start instead of trying hundreds of worthless videos make one extraordinary one that could put you above your competition!

If your brand does not produce online videos, it’s better to start now, consumers are clearly watching online videos of various brand, most of the time due to the internet algorithm they end up following the brand and make purchase decisions based on them.

So if your business does not  use video, you are behind the competition and that could affect sales of your company. Not that it would reduce, but there is a gap in the increase plus with various competitions and rising companies just round the corner would you risk that? I know I would not even bother risking it! 

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