According to a recent
report from nelson group, It has been speculated that by the end of 2016, video
will be occupying more than 55% of entire web traffic. Online video production
will account more than one third of entire ad spending in upcoming 5 years. And
yes, 70% marketers reviewed that video converts better results than any other
medium of advertisement.
Since people from 21st century are tech savvy
and it's very difficult to grab their attention with textual advertisements as
reading long paragraph can be time consuming as well as monotonous. Thus, text
based information may keep your valuable clients into the dark and all your
efforts will go into vain. People feel more comfortable with hi-tech devices
and this has also influenced their behavior
for adapting new product. Every month you find a multimedia gadget loaded with
videos and social platforms including facebook, twitter, whatsapp, linkedIn
etc. So do you really think that only text can grab their attention easily. No,
It would be like banging your head into the wall.
For all intents and purposes this is the time
to kick into high gear, because video marketing is no. 1 now. If you are
planning to create massive productions twice in a year and still jammed with textual
credentials or you just stuck on thinking process for updating products without
videos, then you probably missing out a big time. You're missing an opportunity
to reach potential clients, building strong relationship with them, and
providing them the information they need to get through more than 70% of the
purchasing process on their own.
In last decade both expectations and
technology have come a long way, making the availability of online video for
consumers as well as producers. First, clients have completely lost their
expectations regarding the quality of online-video production. And second,
technology has adapted to grant less-expensive substitutes for companies
looking to discover video marketing on their own. Gone are those days when
people had to afford 50000 dollars for a single clip- and even larger checks
for securing a prime-time, 30-40 second spot.
There are
numerous online tools that allow a novice to create videos. Even without a
production team one can build personal video. Vidyard Studio, GoAnimate and
Camtasia are such helpful platforms to learn Videography. However , if you are
thinking of a robust content, you have to ask for outsource tech solution
companies like Studio 52 which is itself a fully fledged video production
agency. Therefore, one should wake up and smell the coffee in order to conquer
into market rivalry.
Copyright @ Studio 52 Media. All Rights Reserved.
Copyright @ Studio 52 Media. All Rights Reserved.
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