BY : PR Team Studio 52, 15th January, 2015 , 10:00 AM
HOME
After spending long office hours It's a time to take a break
now and I prefer to enjoy holidays in my home country. Trust me on this, a journey being a
transnational can't offer you nothing but a tiresome affair. This time luck
favored me and I got to manage something very exciting. Do you have any guess?
It was merely a magazine which has a cover page saying " This magazine has enriched with telepathic machine, Beware! before you judge it".
This was something unique which raise my
curiosity and I can't prevent myself to flip it ahead. The moment I started
reading I found it a very ordinary kind of sales oriented textbook. I had
almost decided to end-up with this session but suddenly I observed an image of
a pregnant lady. And It had a banner beneath this picture quoted as "What
precaution one must take during pregnancy?". Now this was a great appeal
which bounded me in an emotional thread. I could then instantaneously
re-connect myself to the existing condition of expecting wife. I knew the sole
purpose of this magazine was to zoom the sales of a company but when you take
care of your love one' you always lend your ear to such informative articles.
if you buy my words, I ended up with this magazine and didn't even know that
flight was about to land.
I tell you why I could have done this : The
company was promoting about their products with every next image. For instance
, What supplement a woman must take during pregnancy and what has to be avoided.
Even how would you plan a journey of your future baby? What are advisable
nutrients you must follow for you and your baby. what clothes has to be wear
for protecting the soft skin of baby ?There were n numbers of free advises and
every single piece of advice had been depicted with a particular brand.
Moreover the branding was that much connected
with the story which won't let you forget so easily. The story was in its best
hierarchical order and weaved well with a life of common man. By going an extra mile they didn't forget
to mention hashtags, social media channels and appropriate links to YouTube
videos and relevant website. I thought if the textual advertisement is so
impressive then what could be the beauty of video. believe you me ! I was super
excited about clicking that video. Since
you aren't allowed to access your gadgets while flying, I literally began
countdown for flight to be landed as soon as possible. Finally time has arrived
and people started taking -off seatbelt and eyeing on their belongings. But I
was much uptight about accessing the internet to watch that video. The moment I
clicked over the video drove me crazy as it was 1000 times more informative and
entertaining.
The phenomenon of marketing has changed its way
and nobody wants to carry the burden of past trends. The formula is simple
"if you are not on top chart, that means your method of communication
needs a direction". It is needless to say
that esteemed recognition of videos has broken all the traditions. It is whole
nine yard of 21st century. Therefore it's time for you to kick into the higher
gear to become a leader in the market.
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