BY : PR Team Studio 52, 20th December, 2014 , 1:00 PM
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The human mind is full of
imagination and fulfilled with hunger of information and interaction. The
communication environment was completely dominated by the perseverance of
handwritten and oral methodologies before the invention of printing press. Then
in 1450 Johannes Gutenberg helped changing the world And print media spread
information everywhere at the speed of wild fire. In 1837, the invention of
telegraph considered as a revolution which helped people to communicate over
long distances. Leading up to the present day, the world became a global village
as the invention of telephone and radio brought audio to every home.
And then in 21st century,
evolution of communication reached at its climax which brought video in form of
TV. By the end of 1950's every single home of USA was having a Television set
and it worked as a primary channel of spreading public ideas, opinion and
beliefs.
And nowadays, Video is so omnipresent
in every walk of our life that it became an ingredient of our subconscious. We are
not even able to calculate the amount of information received from Electronic
news, video, commercials, e-advertisements, movies, documentaries and from
almighty Youtube. There is countless number of videos available in internet including
news, comedy, live concert, tutorials, self recorded Virals etc.
However video
cannot be confined as a medium of entertainment as it has become a vital element
in business, politics, communication, music and social media. Everybody shares
videos for selling and branding of their products whereas some prefer to upload
and download videos to promote innovative ideas.
Since videos are produced
with the quick burst of sound and vision, it seeks the attention of viewer
rapidly and leaves a lasting impression. The Video message is quite
understandable and connected with the emotions of common public which
undoubtedly impacts people from all demography. Apparently therein lies the influence
of video - the capability to effectively share credence and does impact the
audiences across the globe from the ease of their houses to the screens of
their multimedia devices 24 hours a day and 7 days a week !
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