Importance of video for promotion

BY: PR Team- Studio 52, 17 December, 2014 , 12:35 PM

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A popular human psychology theory enlightened that a human can process a visual object 600,000 times faster than text based stories. 'LESS is MORE' is a key of success behind video marketing. A small video sometimes may remain you with empty pocket but it is now a powerful asset for promotion. A recent research from world's renown Wharton Business School highlighted the fact that 82% consumers more likely to make a purchase only after watching an online video. Regardless of the product you are willing to launch, it is proven that a well articulated HD movie can leverage instant profitability. Video promotion with a catchy song and rich content will undoubtedly transform ordinary visitors into your company's advocates.

The most successful and verified equipment for commercial advertisement is Television. TV allows advertisers to reach broader market base which eventually helps them to reap the benefits. The Importance of video for promotion became a prime dialogue among market entrants as .Most of the companies nowadays designing strategies as a part of their long term communication objective. Advertisers are using emotional appeals through video communication, which generates a long last bonding between them and their consumers. For Instance A Coffee brand might weave a story about how to start your day with a comfortable routine where your read newspaper and enjoy your coffee.

Marketing today has changed the way and conventional marketing turned into digital revolution. The mighty king of Video advertisement is Youtube, which has more than four billion viewers per day. Neilson report suggests that Video for promotion is comparatively cost effective and it gives an opportunity to target right audience in addition to keep all of them engaged. Since there is much of digital noise in internet which creates illusion and put a question mark about the authenticity of published material. Video Marketing can be useful to build loyalty and retain longer  Moreover, Importance of video for promotion started getting recognized in every platform whether it is video sharing community, a business website or any social media platform including facebook, twitter, linkedIn etc.

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