BY PR TEAM : Studio 52 Media, 5th Jan, 2015, 12:59 PM
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Communication has become the center of every marketing campaigns. Video
marketing became a practice among big guns of corporate world. Sites like
YouTube,Vimeo, Flickr, Second life and Wikipedia have made a clear evident that
who invests how much in terms of mass media properties. These practices over
social media platforms have been coded into business models, which in turn have
increased their visibility.
Being Viral !
From epic love stories to exhilarating World Cup warm-ups, there is always one common thread - Strong emotional storytelling- as top brands execute strategy which creates emotional bonding with their target audience. For example the most talked-about social video campaign for social good this year was undoubtedly the Ice Bucket Challenge, which drenched millions with ice cold water across the globe to raise awareness for the neurodegenerative disease ALS.
Video in Your Business !
Digital
revolution has changed the traditional way of marketing. Nowadays most of the
businesses rely upon consumers to transmit their products through online
channel. And this is being done with the help of third party application such
as YouTube which has a proven track record of spreading word of mouth
communication for small to large corporations digitally. There are several
industries in the market who were struggling in their early days and became
giant overnight by implying digital techniques into marketing strategy. The
information age has changed and enhanced the communication ability of
end users. The era of Read-Write consumers has been replaced
by Audiovisuals group. Hence, One has to understand the existing market
trend that visual communication is more effective and gives better TAT (Turn
around Time).
The more you visible, The more you Shine !
Ok
! I would like to share a small story with you. Once there was a king who used
to visit nearby garden every now and then. One day a passerby asked him what
makes you love this garden specifically. The king replied : Actually it's not
like that I am a big time garden lover, but there is one special thing about
this small garden that it's owner used to come at my palace everyday and
presents a different flower. Now you must have understood that how you can make
others to see you. Video works as viral and compatible from large office
desktop to mini gadgets. If you have well optimized your video content then
you have greater chance of appearing in universal search results.
Serve Right and Get Right Returns !
Any
marketing & Sales formula is based upon KYC( Know your Client) vs KYP( Know
your Product) formula. The successful brand doesn't have any special things in
their pocket but they believe doing things differently.
We can target people by the following categories
- Contextually – Viewer is
watching a car video therefore they shall serve them a car advert
- Interest or Cookie data –
This extends to “in-market” ( you search for things like “I want to buy a
new car” often and visit sites like Auto trader)
- Placement –
You are going to watch the “Mercedes Vs BMW Reviewed” video therefore I
will serve you an Audi ad
- Geographic –
You are within 10 miles of my Audi dealership therefore.... etc etc
- Demographic –
You are male/female and 18-24, 25-34....etc etc
So, think about your audience
and prepare a campaign that fits into their world. Know that we don’t have to
“push” our videos down their throat anymore.
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